Archives

Google’s Manual Action Penalties Doubled in 2016

Google’s mission is to “organize the world’s information and make it universally accessible and useful.” As part of that mission, they have an extensive set of tools to fight web-spam. Google released a report earlier this month detailing their web-spam-fighting efforts and manual action penalties taken in 2016. This is important to know even if you’re not a spammer. If Google thinks that some of your marketing tactics or your ad network are against their policies, you could find your website penalized.

Google’s 3 Core Methods of Fighting Against Spam

Google fights spam in its search results through three core methods:

Search algorithm […] Read more

Differences Between Manual and Algorithmic Google Penalties

Over the past few years there’s been nothing more terrifying to digital marketers than the dreaded Google penalty. Website owners have seen rankings jump and drop within the day as Google updates are announced, and unfortunately many sites were penalized for different reasons.

With there being different types of Google penalties out there it can be difficult determining which information is accurate. The first step to recovering from a penalty and getting back on Google includes understanding which penalty the site was hit with and how to overcome that setback. The following article will help users determine which penalty they […] Read more