Google’s mission is to “organize the world’s information and make it universally accessible and useful.” As part of that mission, they have an extensive set of tools to fight web-spam. Google released a report earlier this month detailing their web-spam-fighting efforts and manual action penalties taken in 2016. This is important to know even if you’re not a spammer. If Google thinks that some of your marketing tactics or your ad network are against their policies, you could find your website penalized.
Google’s 3 Core Methods of Fighting Against Spam
Google fights spam in its search results through three core methods:
Search algorithm […] Read more