Untrustworthy claims are a quick way to get kicked off of Google, but there are places where they can sneak in without your noticing. A picture of a fit person without a disclaimer can be construed as an untrustworthy claim, for instance. There is one place, however, where false claims can be made without notice.
We had a client with a weight-loss product come to us. A competitor had left a comment on their blog with specific claims about the product, praising it in glowing terms and detailing how much weight they lost. Then the competitor ratted them out to Google. […] Read more